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What are Keyword Research and SEO Competitor Analysis?

SEO agency in Kochi

The SEO is a service which includes many different works. Keyword research and SEO competitor analysis are two important works among them. Knowing them in deep will let you know about their importance in SEO. Properly following and executing these kinds of analysis will help getting better rankings in search engines. The Eminent soft technologies are the leading SEO agency in Kochi to provide advanced SEO services. We understand the kind of business you have and will provide best kinds of digital marketing solutions suitable for it. Now we can see what is keyword research and SEO competitor analysis in detail.

Keyword Research

The keyword research is the practice of finding and researching of search terms that users are entering in the search engines. The search terms they enter on the search engine can be anything like products, services or any kinds of general information. During the SEO works, the search engine optimization professionals will first research keywords, after that align web pages with these keywords. This will help in achieving better rankings in search engines.

The keywords are primarily of two types – short tail keywords and long tail keywords. When it comes to the short tail keywords, the searches are more and the conversion rates are comparatively less like 15 – 20%. But in case of long tail keywords, the searches will be comparatively less, but the conversion rates are high and are more than 70%. Thus sufficient attention must be given in keyword researches to get a favorable outcome in the search engine rankings. The Eminent soft technologies are the leading digital marketing company in Kerala who can help you well in digital marketing.

SEO Competitor Analysis

At first we can see, what is SEO competitor analysis? The SEO competitive analysis involves different things like researching links, keywords, contents and more of your kind of SEO competitors. This is done to reverse engineer the most successful elements of these tactics. Instead of guessing what keywords to focus, content to create, links to build, etc. you can see what is already working for others.

There are many ways to do competitor analysis for SEO. We will mainly cover:

  • Google SERP Analysis
  • Finding your true SEO competitors
  • Keyword Gap Analysis
  • Link Gap Analysis
  • Top Content Analysis

The excellence in giving best SEO services in the way your business demands is the peculiarity of Eminent soft Technologies. Doing different kinds of digital services like website designing, social media promotions, logo designs, graphic designs, SEO services, etc. at budget friendly prices had made us more popular. The Eminent soft technologies are one of the best SEO service providers in Ernakulam.

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Choosing Between a Dynamic and Static Website

Website Designing Company In Ernakulam

Websites are of two types, static and dynamic. While saying about the static websites, they are the ones that are fixed and will display the same set of contents to the user. Most commonly they are written in HTML. On the other hand, a dynamic website is the one that can display different content and also can provide user interaction. This is done by making use of advanced programming and databases along with HTML. Thus, in short the static websites are easy to create while the dynamic websites will take more time as it has more work.

Best Web Designing Company in Ernakulam

The Eminentsoft technologies are the leading website designing company in Ernakulam to design quality websites. In this context we are discussing and comparing about the static and dynamic websites. This blog will help you to understand which kind of website will suit you. Thus making you to decide easily which type either static or dynamic is right for you.

Before knowing in detail regarding each website type, you must understand how the internet is serving them. Most importantly, the internet communication involves a web browser and a server. In order to establish a connection between these two, the Hypertext Transfer Protocol (HTTP) set of rules are used. The server then replies with the webpage HTML to the HTTP response given on the web browser.

Now let us know what a static website is and what a dynamic website is.

What is a Static Website?

The static websites will some fixed number of pages which have specific layouts. This is usually created in HTML and CSS. Primarily, the static websites are purely informational whereas dynamic websites are functional. If you need a website with few pages or less than three pages, then static website will be the best choice.

On comparing to dynamic websites, creating it won’t take much time and effort. You can use different multimedia elements and video in static websites. These kinds of websites can look beautiful but the source code will not change with user actions. The Eminentsoft technologies are a best static website designing company in Kochi.

What is a Dynamic Website?

These are more functional as compared to static websites. This will bring better interaction of people with the information listed on the page. Thus this will also require utilizing more other than just HTML code. The static websites are using only client side HTML and CSS. But in case of dynamic websites both client side and server side scripting languages are needed. They can be like Javascipt, PHP or ASP. For generating dynamic content a combination of the client side and server side scripts are used. The Eminentsoft technologies are a best dynamic website designing company in Cochin.